Brands require careful updates to stay current with the marketplace. Disruptors, changing tastes and the fickle algorithms that drive today's experiences also affect tomorrows decisions. You can't just hope your customers come back, you must create an engaging experience and drive a unique value proposition.
What's in it for your customer?
What makes you different?
Can you meet your customer where they are?
Once you've dug into your place in the market, you must decide what success looks like to you. Like most things in life, there is more to this than money. I will guide you to realizing your goals and measuring your progress accurately with each tactical move.
Ready to take your business to the next level? Contact us today to schedule a consultation and learn more about our services.
We will perform a comprehensive assessment of your brand identity and assets, including in-depth research on competitors, current clients, lost clients and potential clients. We will synthesize these insights into a list of recommendations to grow, change or align brand strategy with customer expectations to increase desirability, retention and acquisition. We will also create an updated brand standards guide for use internally and with external contractors.
We will assess your strategy across social media channels for effectiveness and make recommendations for content, scheduling and future advertising endeavors.
We will draft specific posts for your team to create in-house for an entire month with recommended posting dates and times and monitor profiles for algorithmic changes to keep recommendations current. Includes weekly trend-spotting on tiktok and instagram for max engagement.
We will assess the data from your CRM to discover your most valuable customer profiles and which communications are performing the best in alignment with your goals. We will also help you clean up your data and select a new CRM system and implement it as needed.
We will assess the structure and effectiveness of your website for content, user experience, revenue potential and customer appeal. We will help you optimize your structure, content, goals, analytics and even completely migrate you to a new CMS and build a new website depending on your needs.
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